Activity 4 Product power

In pairs, explore the homepage Supre and answer the following questions:

  • What is your first impression of the website?
  • Write down all the features of the homepage that you can see, eg animation.
  • What are the people on the homepage doing? How does this compare to the people on the Billabong homepage?
  • Who do you think is the main target audience for this website? Give examples to support your response.

Which of the following advertising techniques are being used on the Supre homepage? Click on the technique if you need an explanation.


  • Expert opinion
  • Evidence
  • Emotional appeal
  • Compelling offers
  • Association
  • Must-have
  • Fear
  • Testimonials and endorsements
  • Claim

Which of the following words do you associate with message of the Supre homepage (if you don’t know the meaning, check a dictionary):

  • Objectify
  • Aspire
  • Popularity
  • Sexy
  • Sporty
  • Glamorous
  • Muscles
  • Affordable
  • Celebrity
  • Healthy
  • Stereotype
  • Active
  • Fulfilled

Choose four of the above words to use in the following exercise.
In contrast to the Billabong homepage, the Supre homepage is promoting its products, ie clothing. In your own words, explain what life would be like if you bought Supre clothes.