Activity 4 Group activity: In the media

What messages do young people receive in the media about how they should and shouldn’t behave? Make a list of images that are presented of young men and women.

Looking at language — a word cloud

Using the magazines provided (Dolly, Girlfriend, etc), create a list of the words that appear prominently in the advertisements. If the words are repeated, make sure that you repeat these words. If the same word appears in five advertisements, then you need to list the word five times. In pairs, use Wordle to create a word cloud. The cloud will give greater prominence to the words that appear more frequently in the advertisements.

Once your word cloud is completed, share it with the class. Discuss the words that appear more prominently. What does this tell us about how advertisers view young people? What is it that advertisers want young people to think about/worry about?