Introduction activity

Using Visuwords type in ‘ethical’ and see what is generated. Explore some of the words that appear. Make sure you know what they mean. (This activity can be done as a class using an IWB/DP or individually.)

  • Individually or with a partner, write an explanation of what ‘ethical behaviour’ means.
  • Discuss with the class what ethical behaviour in advertising means. Make a list on the whiteboard. Create a Wordle or Tagxedo of the words. Please note: the Tagxedo tool will need to be downloaded to your computer.