Fashion and cosmetics

discover more w
What is the government doing about digitally manipulated images in the media?
This YouTube clip demonstrates how an image of a young man is digitally altered.

Activity 5 Is what you see real?

As a class, discuss the following:

  • What is digital image manipulation?
  • Can you think of any examples of digital image manipulation?

Once you have discussed this, go to the glossary to see the explanation.
Now watch the Dove ‘Evolution’ advertisement.

  • Why did Dove make this advertisement?
  • What techniques are used to manipulate the model’s appearance?
  • Why do you think the beauty industry is called the ‘ugly industry’? Explain your answer.
  • How do you feel about this kind of manipulation? Do you consider it to be clever, or a trick, or dishonest? Discuss your views with others in the class.

The Voluntary Media Code of Conduct on Body Image states that consumers should know if an image has been enhanced or manipulated in some way. Do you agree? Explain your answer.

Dolly magazine is one publication that does label images that have been digitally enhanced. If you haven’t yet seen an example of this, be sure to investigate.