Fashion and cosmetics

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www.theage.beautypictures
How far can you go with an airbrush?

bcap.org.uk/Media-Centre
How do other countries regulate advertising about cosmetics? Explore this British site.

Fashion and cosmetics

Purpose

To reveal how advertising pressures and persuades young people to consume products and conform to ‘ideals’ in order to feel ‘accepted’.

Outcome

Students will critically analyse a text to show the techniques used to pressure and persuade consumers.

Resources required

Internet access

Introduction

What do advertisers do to entice us to select their product in a global market with lots of choice? What influences you, your friends, your family? Explore some examples and critique their work.