Activity 6 Write a letter

Write a letter (or send an email) of concern to a cosmetic or clothing company. Discuss the messages their advertisements are sending to young people. You should include the following:

  • The advertisement and where it can be viewed (the context).
  • The messages, both literal and implied, contained in the advertisement
  • How the advertisements target young people and how the advertising techniques are used. What impact do these have on young people?
  • Why are you concerned?
  • What action the company could take to empower young people.