Activity 5 Know your food

Many fast food outlets now provide nutritional information about their food. Why do you think they do this?

McDonald's announced that in March 2006, the chain would include nutritional information on the packaging of all of its products. Look at the ‘Nutrition’ section of the McDonald’s website.

  • What is the purpose of this section of the website?
  • Is this marketing? Explain.
  • What advertising techniques are being used here, who would they appeal to, and are they effective?