Activity 2 No-one makes the sun safer. Really?

Varying advertising techniques are used to sell products. These include use of expert opinions, evidence, emotional appeal, fear, use of celebrities and so on. The page Advertising Techniques has descriptions of each technique and a link to specific examples of how each is used in an advertisement. You may wish to explore these before completing Activity 2.

The following text is from the Garnier UK website. It relates to their range of suncare products.

“Here at Garnier, we have combined 70 years of research and expertise to create advanced sun protection products designed for the whole family, so wherever you are, whatever you're doing, you're protected.

As a pioneer in suncare for more than 70 years, Garnier Ambre Solaire continues to push the boundaries of suncare innovation by creating outstanding formulae which offer advanced protection. Garnier Ambre Solaire products have wide-spectrum photostable filters, which last, and are formulated with exceptional quality ingredients. There's a wide range of formulae to suit your different needs so you can find the perfect protection for you. Garnier Ambre Solaire products are non-greasy, non-sticky, easy and pleasurable to use. No-one makes the sun safer.”
(Source: Garnier UK website)

  • What are the key words that emerge from this text?
  • What images does it create in your mind?
  • Who do you think this information is targeting?
  • What advertising techniques are being used here to persuade the reader?
  • What is the overall message, and do you think it is convincing? Explain your answer.

 

Now look at the information from the Cancer Council Victoria website:

“The sun's ultraviolet (UV) radiation is both the major cause of skin cancer and the best natural source of vitamin D. It's important to take a balanced approach to UV exposure to help with vitamin D levels while minimising the risk of skin cancer with appropriate sun protection.

Every year more than 1,830 Australians die from skin cancer — more than the national road toll. The good news is that skin cancer is one of the most preventable forms of cancers.

Childhood and adolescence are critical periods when sun exposure is more likely to contribute to skin cancer in later life. However, UV overexposure at any age can cause skin damage, eye damage and skin cancer and it's never too late for prevention.

From September to April
In Victoria UV levels generally reach 3 and above from September to April. At UV levels of 3 and above the UV can cause damage and increase your risk of skin cancer. So a combination of sun protection steps need to be used including:

    - Slip on some sun-protective clothing.
    - Slop on SPF30+ sunscreen 20 minutes before you go outdoors and every 2 hours afterwards.
    - Slap on a hat that protects your face, head, neck and ears.
    - Seek shade.
    - Slide on some sunglasses: make sure they meet Australian Standards.

UV levels are most intense during the middle of the day. From September to April, when the UV levels are at their highest for the year, most people need only a few minutes a day of UV exposure, before 10am or after 3pm, to help with their vitamin D levels. People with naturally very dark skin need 3 to 6 times this amount.”

(Source: Cancer Council Victoria)

  • What are the key words that emerge from this text?
  • What images does it create in your mind?
  • Who do you think this information is targeting?
  • What advertising techniques are being used here to persuade the reader?
  • What is the overall message, and do you think it is convincing? Explain your answer.

 

Having explored both texts, does Garnier Ambre Solaire really make the sun safe? What information would Garnier need to add to their website to ensure that they were promoting sun safety?

Which text is more convincing? Explain your answer.

You can add your responses to the shared Google doc.